Heist Studios Vouchers, Discount Codes (9 Active) Oct 2025

About Heist Studios

Heist Studios is a London-based lingerie brand that launched in 2015 with a mission to revolutionize women's underwear. Founded by Toby Darbyshire and Edzard van der Wyck, the brand aims to provide comfortable, stylish, and innovative products that cater to women of all sizes. Heist Studios has raised $2.6 million from investors, including Net-a-Porter founder Natalie Massenet, to fuel its growth and expansion into new product categories.

Innovative Design and Comfort

Heist Studios' tights are the result of 12 months of research, 197 samples, and input from 67 women. The brand uses 3D manufacturing techniques to create seamless designs that are invisible under clothes. Their tights feature a 5000 thread count, significantly higher than the industry standard of 500. Heist Studios also borrows from Italian sportswear to provide a comfortable and supportive fit.

Inclusive Sizing and Body Positivity

Heist Studios is committed to inclusivity, offering tights in sizes ranging from UK 4 to 24. Their marketing campaigns embrace body positivity, featuring diverse models and using fruit to represent different body shapes. The brand's inclusive approach has resonated with customers, as evidenced by their 44% repeat purchase rate and loyal community that drives 20% of sales.

User Reviews and Feedback

Heist Studios has received overwhelmingly positive reviews from customers and media outlets. Vogue and the Huffington Post have praised the brand's tights, and Heist Studios has been featured in almost every major European publication. On Trustpilot, the brand has an average rating of 4.7 out of 5 stars based on over 1,000 reviews, with customers praising the comfort, fit, and quality of the products.

Promotion and Loyalty Program

Heist Studios uses a variety of promotional tactics to acquire new customers and build brand awareness. Their provocative advertising campaigns, such as the controversial London Underground poster that was censored for showing a woman's naked back, have generated significant media attention. The brand also leverages content marketing, word-of-mouth, and referrals to drive growth.

While Heist Studios does not currently offer a formal loyalty program, they engage with customers through initiatives like Lab12, a focus group that provides feedback on new product development. The brand's commitment to customer feedback and personalized marketing has helped build a strong community of loyal customers.

FAQs

1. What are Heist Studios' best-selling products? Heist Studios' tights are their hero product, with over 100,000 pairs sold since launch. The brand has also expanded into shapewear and underwear, which have been well-received by customers.

2. Does Heist Studios offer international shipping? Yes, Heist Studios currently ships to over 35 countries around the world.

3. What is Heist Studios' return policy? Heist Studios offers free returns within 30 days of delivery for unworn items.

4. Does Heist Studios offer gift cards? Yes, Heist Studios offers digital gift cards that can be sent via email.

5. How can I contact Heist Studios customer service? Customers can contact Heist Studios customer service by email at [email protected] or by phone at +44 (0)20 3322 1932.