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About I Saw It First

I Saw It First is a British online fashion retailer founded in 2017 by Jalal Kamani, who previously co-founded Boohoo. The brand quickly gained popularity for its trendy and affordable clothing, catering primarily to young women. I Saw It First became widely recognized after partnering with the reality TV show Love Island, which significantly boosted its customer base. The company has since expanded its offerings and now boasts millions of customers, making it a notable player in the fast-fashion industry.

Frequently Asked Questions

What is I Saw It First's return policy?
I Saw It First offers a 14-day return policy for items that are unworn and in their original condition. Customers can initiate returns through their online account or by contacting customer service.

How long does shipping take?
Standard shipping typically takes 3-5 business days within the UK. International shipping times may vary based on destination.

What sizes are available?
I Saw It First provides a range of sizes from UK 4 to UK 24, catering to diverse body types. However, some customers have noted inconsistencies in sizing across different products.

Are there any ethical concerns regarding I Saw It First?
As a fast-fashion brand, I Saw It First has faced criticism regarding sustainability practices. The company ranks low on ethical ratings compared to other retailers in the industry, prompting discussions about its environmental impact.

In summary, I Saw It First has carved out a significant niche in the competitive world of online fashion retail by focusing on trendy styles and effective marketing strategies. While customer feedback highlights both strengths and areas needing improvement, the brand's ongoing promotions and loyalty initiatives continue to foster a dedicated customer base.