20% Off Ouai Vouchers, Discount Codes (11 Active) May 2025

About Ouai

Founded in 2016 by celebrity hairstylist Jen Atkin, Ouai is a haircare brand that aims to provide accessible luxury tailored to individual hair needs. The name "Ouai," pronounced "way," reflects a casual, Parisian ethos, encouraging users to embrace their unique hair journeys. Atkin, who has styled numerous A-list celebrities, recognized the lack of personalized hair products in the market and set out to create a line that caters to various hair types and textures. Ouai's mission is to empower individuals with confidence through effective and relatable haircare solutions.

Frequently Asked Questions

What hair types does Ouai cater to?

Ouai offers products specifically formulated for fine, medium, and thick hair types. Each product line is designed to address common concerns associated with those textures.

Are Ouai products cruelty-free?

Yes, Ouai is committed to being cruelty-free and does not test its products on animals.

Do Ouai products contain sulfates or parabens?

Ouai formulations are free from sulfates and parabens, making them suitable for those seeking cleaner beauty options.

Where can I purchase Ouai products?

Ouai products are available on their official website as well as in select retail stores like Sephora and Nordstrom.

How should I choose the right product?

To find the best product for your hair type, consider your specific needs—such as hydration, volume, or repair—and select from Ouai's tailored ranges designed for fine, medium, or thick hair.

By focusing on quality ingredients and user-centric design, Ouai continues to build a loyal customer base while expanding its product offerings beyond just haircare into body care and fragrances.