5% Off Lovebug Vouchers, Discount Codes May 2025

About Lovebug

Lovebug is a pioneering brand in the pet food industry, recognized for being one of the first to offer a 100% insect-based cat food. Launched in the UK in March 2021, Lovebug is owned by Mars Petcare, a global leader in pet nutrition. The brand was developed in collaboration with sustainability consultancy Futerra and the Waltham Petcare Science Institute, focusing on providing a nutritious and environmentally friendly alternative to traditional cat food. Lovebug's unique formula utilizes black soldier fly larvae as its primary protein source, aiming to reduce the ecological footprint associated with pet food production.

Common Inquiries

Is Lovebug suitable for all cats?

Yes, Lovebug is formulated for adult cats aged one year and older. It provides complete nutrition tailored to meet the needs of obligate carnivores.

How does Lovebug compare to traditional cat food?

Lovebug offers a unique protein source that is more sustainable than traditional meat-based cat foods. It is designed to be easily digestible and is free from common allergens, making it a suitable choice for cats with dietary sensitivities.

Where can I purchase Lovebug?

Lovebug is available for purchase directly through its official website, as well as select online retailers. The brand is primarily marketed in the UK, with plans for potential expansion into other markets.

What are the environmental benefits of feeding my cat Lovebug?

By choosing Lovebug, pet owners contribute to a reduction in land use and resource consumption associated with traditional pet food production. The use of insect protein helps minimize the carbon footprint and supports sustainable farming practices.

Are there any recalls on Lovebug products?

As of now, there have been no recalls reported for Lovebug cat food, indicating a strong commitment to quality and safety in their production processes.

Lovebug is redefining pet nutrition with its innovative approach, focusing on sustainability and health. By choosing Lovebug, pet owners not only provide their cats with nutritious food but also contribute to a more sustainable planet.