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About OUAI Haircare

OUAI Haircare, founded in 2016 by celebrity hairstylist Jen Atkin, is a modern haircare brand that emphasizes individuality and personal expression. Atkin, known for styling A-list celebrities, recognized the need for hair products that cater to diverse hair types and goals. The brand's name, pronounced "way," reflects its philosophy of living life on your terms. OUAI aims to provide effective, user-friendly products that empower consumers to embrace their unique hair journeys while enjoying a luxurious experience.

Frequently Asked Questions

What does "OUAI" mean?

OUAI is pronounced "way" and translates to "yes" in a casual, Parisian manner, reflecting the brand's ethos of embracing life on your terms.

Are OUAI products suitable for all hair types?

Yes, OUAI offers a diverse range of products specifically formulated for different hair types, including fine, medium, and thick hair, ensuring that there is something for everyone.

Where can I purchase OUAI products?

OUAI products are available for purchase on their official website, as well as through various retailers, including Sephora, Space NK, and online platforms like Amazon.

Does OUAI offer vegan or cruelty-free products?

OUAI is committed to ethical practices and offers a range of vegan and cruelty-free products. However, it’s always best to check individual product labels for specific ingredient information.

Can I return OUAI products if I’m not satisfied?

OUAI has a customer-friendly return policy that allows customers to return products within a specified period if they are not satisfied. It's advisable to check their website for detailed return instructions.

By focusing on high-quality ingredients, innovative product formulations, and a strong community connection, OUAI Haircare continues to make a significant impact in the beauty industry, appealing to consumers who seek effective and stylish haircare solutions.