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About Bluebell

Bluebell is a leading brand in the Asia-Pacific region, known for its innovative approach to building successful brands across diverse markets. Founded in 1954, the company has a rich history of partnering with luxury, premium, and lifestyle brands to help them thrive in the dynamic Asian consumer landscape. With a presence in 10 countries, including Japan, South Korea, China, and Australia, Bluebell offers an unparalleled retail network and deep understanding of local consumer preferences.

FAQs

Q: What types of brands does Bluebell work with? A: Bluebell partners with luxury, premium, and lifestyle brands across various product categories, including accessories, footwear, apparel, fragrances, beauty, gourmet products, jewelry, watches, eyewear, and tobacco.

Q: In which countries is Bluebell present? A: Bluebell has a presence in 10 countries across the Asia-Pacific region, including Japan, South Korea, China, Hong Kong, Taiwan, Macau, Singapore, Malaysia, Cambodia, and Australia.

Q: How does Bluebell support its brand partners in the Asian market? A: Bluebell offers a comprehensive suite of services to support its brand partners, including brand curation, multi-channel distribution, marketing, consumer insights, and digital transformation. The company also provides consultancy and training services through its Luxury Business Institute.

Q: What makes Bluebell unique in the Asian market? A: Bluebell's unique value proposition lies in its deep understanding of local consumer preferences, extensive retail network, and ability to activate brands through localized campaigns and experiences. The company's long-standing partnerships with global brands and proven track record of success in the region set it apart as a trusted partner for brand growth in Asia.